Kavisha Corporation
Kavisha Corporation, a respected real estate group in India, established in 1999, embarked on a project to revamp their website and create branding collaterals for their new construction sites in the rapidly growing Bopal locality. Renowned for their quality-driven, affordable luxury offerings and people-centric approach, Kavisha sought to enhance their online presence.
3.5 Months
Research, Website design, Branding and identity, Packaging design and social media posts design
Adobe Illustrator, Adobe Photoshop, Adobe XD
Real Estate
Onsite project
Project goal and objective
The project's objectives included redesigning the website to exude luxury and belongingness, and developing a cohesive visual identity for ongoing and upcoming projects. Kavisha Corporation continues to create landmarks that enrich lives and spread happiness in the real estate industry.
Impact
The impact of the project has been resoundingly positive. User testing results, with an impressive 85% success rate, reflect the project's ability to align with the preferences and expectations of the target audience. This suggests that the revamped website and branding collaterals effectively conveyed the luxury and belongingness Kavisha Corporation sought to project. Furthermore, within just 1.5 weeks of the project's launch, there was a substantial 20% increase in site traffic. This surge in web traffic demonstrates the project's immediate and tangible impact on attracting a wider audience and enhancing online visibility. Altogether, these outcomes signify the project's successful achievement of its objectives, positioning Kavisha Corporation for continued growth and success in the real estate industry.
08
User Testing
85%
Success Rate
20%
Increase in website traffic
Kavisha Live Website
Project Timeline
Project Execution was done simultaneously after the approval of the client. Some deliverables were designed parallelly according to the client’s requirements. This timeline denotes the sequence in which the collaterals have been designed.
Glimpse of outcome
Process
Joining midway, I began by researching rival real estate websites, conducting a thorough competitor analysis. Then, I delved into Kavisha's existing site to uncover its strengths and weaknesses. To shape the website's redesign, I started with low-fidelity wireframes, refining them through collaborative discussions with colleagues who provided valuable input. After the high-fidelity wireframe got the green light, we moved forward to craft a polished, visually appealing final design.
Style Guide
Learnings
this project immersed me practically in the industry, revealing its intricacies and constraints. It demanded a comprehensive understanding of the design process, from idea pitching to tangible delivery. Beyond design, I honed skills in time management, communication, and problem-solving, gaining insights into my strengths and weaknesses. This journey involved intense visual exploration and skill development, emphasizing design's role in business. Over four intense months, it transformed my graduation project into a real-world life lesson I'll always cherish. I extend heartfelt gratitude to Rede Design Studio, my mentor, and all involved in making this project possible. I'm pleased to note that the website is now live and performing well. Moreover, I had the privilege of collaborating with diverse teams, from developers to illustrators and senior UX designers, enriching my experience further.