Home

Case Studies

About

Resume

Get In Touch

Robin Hood Army

The Robin Hood Army (RHA) is a volunteer-driven NGO fighting hunger and food waste. It operates on a zero-funds principle, redistributing surplus food to those in need, with a mission to alleviate hunger in vulnerable communities.

Time Duration

3 Months

Deliverables

Information Architecture, Research, User Insights, Journey Mapping, User Persona

Tools

Dovetail, Miro, User research methods, Optimal workshop

Industry Type

Non-government organisation (NGO)

Type of Project

Academic onsite project

Project Goal and objective

Our project aims to enhance RHA's online presence with an optimized website. We're dedicated to improving user engagement, content delivery, and seamless interactions for volunteers and donors. By understanding stakeholder needs, refining the user experience, and implementing best practices, our goal is to increase awareness and support for RHA's noble mission.

How might we build a credible and intuitive experience that better educates visitors about the organization?

Impact

We conducted user and tree testing on both old and redesigned websites. During user testing, we presented six tasks to six participants. The new site, with its clean design and improved navigation, achieved an impressive 85% success rate in tasks among six participants. This marks a significant improvement from the previous 50% success rate.

Our project successfully enhanced RHA's online presence, making it more user-friendly and efficient. By addressing user needs and refining the website, we significantly improved the registration process, which is likely to attract more volunteers and donors. This will ultimately contribute to RHA's mission to combat hunger and food waste in vulnerable communities.

06

User testing tasks

06

User testing particpants

85%

Success ratio

Process

Research & Analysis: In our project approach, we started by thoroughly studying RHA's unique zero-funds model, heavily reliant on volunteers. We categorized users into three main groups: new registrants, volunteers, and donors. Each group provided unique perspectives that played a pivotal role in shaping the website enhancements. By engaging with these diverse voices, we harnessed a wealth of insights that guided our site improvements, ensuring a user experience that resonates with the needs and expectations of all involved parties

Research & Analysis: In our project approach, we started by thoroughly studying RHA's unique zero-funds model, heavily reliant on volunteers. We categorized users into three main groups: new registrants, volunteers, and donors. Each group provided unique perspectives that played a pivotal role in shaping the website enhancements. By engaging with these diverse voices, we harnessed a wealth of insights that guided our site improvements, ensuring a user experience that resonates with the needs and expectations of all involved parties

Research & Analysis: In our project approach, we started by thoroughly studying RHA's unique zero-funds model, heavily reliant on volunteers. We categorized users into three main groups: new registrants, volunteers, and donors. Each group provided unique perspectives that played a pivotal role in shaping the website enhancements. By engaging with these diverse voices, we harnessed a wealth of insights that guided our site improvements, ensuring a user experience that resonates with the needs and expectations of all involved parties

Information Architecture: We identified pain points and areas for improvement through gathered insights. We crafted user flows, user journey, organizing content, and collaborated with stakeholders on labeling activities. Based on research findings, we restructured the website's navigation and content, prioritizing features and information according to user needs

Information Architecture: We identified pain points and areas for improvement through gathered insights. We crafted user flows, user journey, organizing content, and collaborated with stakeholders on labeling activities. Based on research findings, we restructured the website's navigation and content, prioritizing features and information according to user needs

Information Architecture: We identified pain points and areas for improvement through gathered insights. We crafted user flows, user journey, organizing content, and collaborated with stakeholders on labeling activities. Based on research findings, we restructured the website's navigation and content, prioritizing features and information according to user needs

Wireframing: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback.
Tree Testing: We conducted tree testing using Treejack to evaluate both the old and redesigned architecture of our website, and the results are as follows

Wireframing: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback.
Tree Testing: We conducted tree testing using Treejack to evaluate both the old and redesigned architecture of our website, and the results are as follows

Wireframing: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback.
Tree Testing: We conducted tree testing using Treejack to evaluate both the old and redesigned architecture of our website, and the results are as follows

Style Guide and Prototyping: We developed a cohesive visual language, including color schemes, typography, photography and iconography, ensuring consistency throughout the website. We also created a style guide to maintain design consistency in future updates. Afterwards, we built a high-fidelity, interactive prototype to test the design.

Usability Testing: We conducted user testing to six participants, assigning each of them six tasks. This testing encompassed both the current and redesigned websites, allowing for a comparative analysis of the results.

Style Guide and Prototyping: We developed a cohesive visual language, including color schemes, typography, photography and iconography, ensuring consistency throughout the website. We also created a style guide to maintain design consistency in future updates. Afterwards, we built a high-fidelity, interactive prototype to test the design.

Usability Testing: We conducted user testing to six participants, assigning each of them six tasks. This testing encompassed both the current and redesigned websites, allowing for a comparative analysis of the results.

Style Guide and Prototyping: We developed a cohesive visual language, including color schemes, typography, photography and iconography, ensuring consistency throughout the website. We also created a style guide to maintain design consistency in future updates. Afterwards, we built a high-fidelity, interactive prototype to test the design.

Usability Testing: We conducted user testing to six participants, assigning each of them six tasks. This testing encompassed both the current and redesigned websites, allowing for a comparative analysis of the results.

View Research

View Prototype

Conclusion

Re-labeling main items in the navigation bar made it easier for users to find what they are looking for.
Optimizing the website content from a user’s standpoint solved for improving the site structure and deliver information in a digestible manner.
Testing the website with potential users helped us address and bridge any gaps in the user flow.

Next steps

Re-working the “Extended Guest List” webpage.
Reflecting on the labeling of “Our Programs” to communicate initiatives.
Writing meta tags for SEO.
Proof-reading website content.

Sanjana Shah

Converting thoughts into reality

2023. Designed by Sanjana Shah

Behance

Medium