Cartery
Introducing "Cartery," a unique conceptual eatery that combines the convenience of a drive-thru with an innovative twist. With seating for up to 50 cars on a spacious ground, customers can enjoy their meals in their vehicles, ensuring minimal human interaction and a safe dining experience. Orders are exclusively placed through an app, and the addition of live concerts and movies adds an extra layer of attraction, making Cartery a novel and exciting dining concept.
1.5 Months
Concept design, Branding and Identity, Collaterals Application Design, Concept marketing
Adobe XD, Adobe Indesign, Adobe photoshop, Adobe Illustrator, Revit
Food
Academic project
Project goal and objective
Cartery strives to offer a distinct culinary adventure for our clientele. As the name implies, blending cars and eateries, our establishment adds a creative spin to a traditional concept. This isn't just an ordinary drive-thru; we deliver more to our esteemed patrons. In the age of face masks and hand sanitizers, many may hesitate to dine out, opting for takeout or delivery to maintain security. But imagine enjoying a meal outside your home while remaining worry-free. Cartery is built upon this foundation – prioritizing the well-being of guests amid the ongoing COVID-19 pandemic. It's a drive-thru dining venue where loved ones can gather in their vehicle's coziness, relishing the food within a safe and inviting setting. Our mission is to serve up a one-of-a-kind dining experience that melds comfort, protection, and a pleasant ambiance for all.
Process
The Conceptual Eatery project began with comprehensive research into traditional drive-ins in India, leading to the identification of suitable locations for implementation. The project then focused on designing a unique dining concept, incorporating innovative features to distinguish it from traditional drive-ins. Design elements such as the logo, branding materials, and marketing collateral were created to establish a cohesive visual identity. A significant part of the project involved designing the user-friendly Conceptual Eatery mobile app, enabling customers to place orders, make reservations, and access special promotions.
Results
A hypothetical result for the project would be a thriving and innovative drive-thru eatery that combines safety, convenience, and an enjoyable dining experience, potentially leading to a 20% increase in customer satisfaction, a 30% boost in revenue within the first year, a 25% increase in brand recognition, a 15% rise in community engagement, and the possibility of expanding to three new locations in India within the next two years.
